Founded at the cutting edge of next-generation data solutions and a relentless passion for high performance, Rolls Performance Lab (RPL) changing the game in how we are redefining human potential through intelligent data and AI innovation. Under the leadership of Shaun Rolls, a global expert in Knowledge Graph technology and an active endurance cyclist. Through his active pursuit of high performance, holistic health and leading innovative technology solutions, RPL has quickly emerged as a pioneering force in elite performance optimisation.

With over 20 years of experience, RPL accelerates success by empowering athletes, teams, and high-performing organisations to achieve measurable results faster and more precisely than traditional methods.

By integrating holistic performance metrics with advanced AI, RPL provides actionable roadmaps tailored to unlock each client’s competitive edge - fast.

Our unique blend of deep tech expertise and profound understanding of human performance is revolutionising intelligent data-driven health and wellbeing outcomes. We collaborate with professional athletes, senior executives and leaders, and individuals seeking lasting wellbeing transformation leading to longevity, equipping them with world-class wearable tech and analytics to fuel smarter decisions.

At RPL, peak performance is driven by holistic insights across physical, mental wellbeing, sleep and recovery, nutrition, and biomechanics - ensuring every elevated human achieves sustained, optimal results.

Our story

about shaun rolls, founder & Ceo

Shaun Rolls is a globally recognised Data and AI strategist dedicated to empowering elite athletes, high-performance coaches, and business leaders with cutting-edge, personalised solutions. With 20+ years of experience, Shaun leads transformative Data and AI strategies for top organisations and sports teams worldwide.

His expertise centres on custom Knowledge Graphs and advanced Enterprise Data Management, with a mission to connect people, drive change, and leverage next-gen tech to deliver exceptional, sustainable competitive advantages.

Beyond strategy, Shaun is an avid early adopter of wearables and AI sports tech, and in his spare time pushes the limits in his own pursuits in endurance cycling, i.e road and and mountain bike events in the French Alps and Tour de France routes - applying his professional passion towards the achievement of personal marginal gains.